If a charity does not have their own website we provide them with a web presence on the mycharity.ie website. The web presence consists to 6 main sections / pages for each charity on the mycharity.ie website.
- Charity Overview – a brief synopsis of who the charity is and what they do. This information gets pulled into each fundraising page that is created for the charity.
- Charity Details – As much or a little as the charity wants to say about themselves on the mycharity.ie website.
- Charity History – Who started the charity, why, achievements etc.
- Contact Details – Contact name, e-mail address, phone number, charity postal address.
- List of events – A listing of all the chairties fundraising events, campaigns and functions in the mycharity.ie database.
- List of fundraisers - A listing of all the open fundraising pages associated with your organisation on the mycharity.ie website.
To see an example this on this link http://www.mycharity.ie/charity/alzheimer/
If a charity doesn’t have the ability to take donations on-line directly via their own website, we give them the ability to do that via the mycharity.ie website. So if a person wants to donate €100 online using the credit or debit card and the charities website doesn’t facilitate that, then the mycharity.ie one will.
Both single once off donations and regular monthly donations are supported.
Fundraising Online - Charities fundraisers doing their fundraising on-line
Mycharity.ie gives a charities fundraisers the ability to do their fundraising on-line. So for example if Peter wants to do the Dublin City Marathon for the ABC charity, he simply “creates a fundraising page” on the mycharity.ie website, which is like an electronic version of a paper sponsorship card. Click
http://www.mycharity.ie/fundPagePreview.php to see what the fundraising page looks like.
He then e-mails the link (
http://www.mycharity.ie/fundPagePreview.php) for his fundraising page to everyone that he knows, saying that he’s doing this event for this organisation and “please sponsor me” in his own words.
His friends will click on the link in the e-mail and will be brought straight into his fundraising page on the mycharity.ie website, and from there they can sponsor him via credit and debit card.
For Peter it takes 5 minutes to set up the fundraising page and send out the e-mail and that’s it, that all he has to do. The sponsorship just rolls in via credit and debit card and is transferred directly to the charities bank account on a monthly basis.
For the charities there are many benefits, but the two mains ones are:
- The overall fundraising amount per fundraiser tends to be a lot higher on mycharity.ie, simple because the sponsors are donating with their credit and debit cards and are far more generous with that money than they are with the money that they pull out of their wallet. Most donations on the mycharity.ie website are somewhere between €20 and €50. The statistical average is actually €60 per sponsor. There are many €100, €200, €500 and €1,000 donations, which bumps up the average.
- The fundraised monies come in, in a much more timely fashion. If we take an example for an event that is happening in April and the fundraiser creates a fundraising page in January. All the monies that come into the fundraising page in January get transferred through to the charity at the beginning of February. All of the monies that come into the fundraising page in February get transferred through to the charity at the beginning of March, and so on and so forth. All of that is for an event that is happening in April, so most of the monies actually come in before the event even takes place, instead of weeks or even months after the event, as is usually the case with traditional paper sponsorship cards.
Charities can now have “corporate sponsorship” on their fundraising pages on mycharity.ie. Basically charities can sell advertising space on their fundraising pages to companies. The corporate sponsorship section will not appear on a charities fundraising pages unless there is at least one corporate sponsorship in pace.
Click http://www.mycharity.ie/fundPagePreview.php to see an example.
The corporate sponsorship section is strategically placed just below the charity information and just above the donation information table. This ensures maximum exposure for the corporate sponsor to the donors who visit the fundraising page.
The text “Charity name” fundraising on the mycharity.ie site is proudly supported by: appears at the top of the corporate sponsorship section. This is a powerful message for the corporate sponsor to display to the donors that visit the page. The companies are seen to be directly supporting your organisations fundraising efforts.
Mycharity.ie will charge €100+VAT per year for each corporate sponsorship ad that is taken between now and the 30th of June 2008 (max 3 available per charity). We suggest that the charity charges at least €500 +VAT for the ad. Many companies may be willing to give much more. Try to maximise this amount for your organisation. The normal price of an ad for 2008 will be €200+VAT per year. This pricing will come into effect from the 1st July 2008, after the intitial 6 month offer period.
This is an opportunity for the companies to spend their corporate and social responsibility budget and at the same time get something valuable and tangible in return. Alternatively if your organisation already works with and receives support from companies this is a low cost “extra” that you can add in to the benefits package that your organisation offers the company in return for it’s help.
If you have any further questions on this please call us.
Mainstream social networks with their millions of users are a massive opportunity for charities and fundraisers alike. Facebook is the biggest social networking site with 500,000,000+ users. Mycharity.ie has developed Facebook functionality and a Facebook application that allow your organisation to tap into this huge pool of potential fundraisers and supporters.
On mycharity.ie, Facebook fundraising = Facebook functionality + The mycharity.ie Facebook application.
For a full run down of our Facebook functionality click here:
http://www.mycharity.ie/facebook_explained_charities.php
Click here to download our Facebook application to your Facebook profile: http://www.facebook.com/applications/my_charity/21891251575
The application enables users to 1. Support a charity and / or 2. Support a fundraising page.
1. Support a charity.
Once the mycharity application is downloaded to the users profile in Facebook the user just selects the charity name from a dropdown menu. A mini charity profile is displayed in the user's profile.
The mini charity profile consists of the charity name, charity logo, charity overview, a "read more" link and most importantly a "DONATE" button. The donate button links back to the charities section of the mycharity site from where a donation can be made.
This is a very effective way to spread the word about your organisation and what it does. It also gives people the opportunity to donate.
Many charities are looking for ways to "connect" with younger generations and given the age profile of Facebook users, 16 to 40 years of age, this is a fantastic way to achieve this.
2. Support a fundraising page.
Once the mycharity application is downloaded to the users profile in Facebook the user just types in the fundraising page name. A mini version of the fundraising is displayed in the user's profile. All the essential information about the fundraising page is there, with the all important "DONATE" button which allows users to donate to the fundraising page.
There is a charge for this Facebook fundraising service of €200 + VAT per year. This is exceptional value for money as the charity just needs to receive 4 extra (typically €50) event donations throughout the whole year due to the Facebook in order cover its costs. The application should produce many more extra donations than that.
Additionally there will be significant extra "marketing" for both the charity event and the charity through the fundraising page being on users profiles. If just one extra fundraiser was generated for just one event, that fundraiser is likely to raise way more than the €200 cost.
You can see how much sense it makes.
There are many questions that a charity constantly needs to ask itself in order to ensure that is it is putting its scarce resourses into projects and events that will bring it maximum fundraising reward and benefit.
Questions such as......What's our best fundraising event ? Why is it our best event ? Who are our best fundraisers ? Will they do the same event for you next year ? Who are our top donors ?
Wherever the answers are, is where your organisation needs to put it's resources. If one fundraiser brought in €10,000, aren't you much better off ensuring that that one fundraiser is doing the same event for you again next year than chasing the 6 the fundraisers who raised only €500 euros for the same event? Of course you are. It's all down to priorities and maximum benefit for minimum input.
All of the questions vital to your organisation are answered in the mycharity fundraising stats engine. We analyse your fundraising data for you, saving you huge time and administrative effort in identifying the key areas that you need to work on to increase your fundraising.
Specifically we show you:
- Your calendar of events with stats around:
- Total amount raised from each event in the calendar of events
- Number of fundraisers per event
- Average amount raised per fundraiser
- Number of donors
- Average amount donated per donor
- A breakdown of the various donation amounts
- Your top fundraisers - you need to make sure that these people are doing the same event for you next year.
- Your top donors to fundraising pages - these people have capacity to give. Contact them and ask if they would be willing to support you in another way or give regularly.
- Your top direct donors - these people also have capacity to give. Contact them and ask if they would be willing to support you in another way or give regularly.
- Your top regular givers - these people are really bought into your organisation and love what you do. After they have given regularly for a year or 18 months ask them if they might be willing to give more....maybe to the threshold of €250 per year so you can realise an even greater benefit through the tax break.
The mycharity.ie fundraising stats engine is massively powerful tool, in identifying the critical areas of fundraising that your organisation needs to prioritise. It does instantly what would take hours evey month for someone in your organisation to do.
The cost for all this is just €200+VAT per year. Imagine you lost just one good fundrsier who raised €2,000 euro for you last year, just because they weren't identified and asked to help again next year. The mycharity stats engine will identifiy this fundraiser and pay for itself 10 fold. It represents huge value for money.
We continue to develop the information that the fundraising stats engine produces per all our charities requirements. If there is something that is not there that you would like to see, please let us know and we'll do our best to include it.
Direct debits are a massively powerful fundraising tool for any charity.
• Regular monthly income
• Direct from a users bank account - far less credit limit issues than with a credit card
• No expiry date for the transaction - regular credit card transactions stop upon credit card expiry date
Direct debit setup online is so much easier and cost effective than the paper method.
• No time consuming paperwork for the donor to fill in
• No confusion for the donor around filling in the form
• No delay in the implementation of the DD because the donor forgets to post it
• No paperwork for the charity to deal with
• Regular donor notification of DD taken care of by email - no paperwork.
• Donor feels more inclined to donate because they have full control of the DD online.
Your organisation gets all of the above benefits because the DD are processed online. Because this is a hosted service, i.e. mycharity.ie does all the work, your organisation also avoids a huge overhead of work.
Your organisation:
• Doesn’t have to set up and maintain a complex ecommerce relationship with your bank
• Doesn’t have to gather and store sensitive bank account information
• Doesn't have to update your database every time a new direct debit is set up by a donor
• Doesn’t have to generate a DD file every month
• Doesn’t have to upload the DD file to the banking system every month
• Doesn't have to deal with the resubmission of "unpaid" DD's
• Doesn't have to deal with the cancellation of DD's by users if this should happen.
Our DD system is fully integrated into our reporting system for each charity. The money just ends up in your organisation bank account at the end of every month just like all the other types of donations that we support.
Your donors will instantly be able to set up direct debits online for your organisation through your charity profile on the mychairity.ie website. It's also works through the mycharity.ie "donation box widget” if you use that on your site.
This service is priced at a very modest €200.00 plus VAT per year.
As with all current transactions on mycharity.ie 3% will be deducted from each transaction that goes through the site.
If your organisation receives just one monthly donation for the magic €22 per month you can claim the tax back on the donation. That €22 per month would be worth approximately €430 per year to your organisation assuming the donor pays the higher rate of income tax. That's almost than a 178% payback on the €200+VAT service fee with only the first DD!
It couldn't be easier to sign up for the service, just call us in the office on 1890-929944, and we will switch it on for you straight away.